Creating the Squeeze Page, Part 1

Squeeze Page

Today is the time to roll up your sleeves and start building your squeeze page.Squeeze page can be created by a squeeze page creator with many built in squeeze page templates.

You can also find a squeeze page builder with free squeeze page templates if you search in Google for it. Examples of squeeze page can be a video page or a full text page or a video with text.

The importance of squeeze page template can not be undermined as conversion rate can dramatically change with the right design in a particular niche. Many membership sites also offer squeeze page software.

For those of you using wordpress, you can use squeeze page plugin too.

To create a squeeze page you need to know about:

  • The legal issues.
  • How managing expectations helps create a responsive list.
  • How to write a hot sales letter that turns browsers into buyers.

Today we’ll talk legal issues. Next time you’ll learn about managing expectations. And then for three lessons after that you’ll find out everything you need to know about writing mouthwatering squeeze-page copy. Let’s jump in…

The Legal Issues Surrounding Your Mailing List

First off, let me get this disclaimer out of the way: I’m not a lawyer, and none of what you’re about to read should be construed as legal advice. Indeed, I’m not going to give you any specific legal advice as I don’t hold the degrees or certifications to do that.

Instead, I’m going to tell you what issues you need to know about. These are the issues you need to discuss with your lawyer…

CAN-SPAM Compliance

This is a set of regulations enacted by the United States government which regulates how you can send commercial mail. If you live in the US, you need to follow these regulations. If you live outside the US but mail people inside of the US, you still need to follow these regulations.

The regulations are pretty straightforward, as they include items like:

  • No deceptive headlines.
  • You must give people a way to opt-out of your list.
  • You must include your physical mailing in all your messages.

You can find all the regulations here:

If you use a reputable third-party mailing list service, many of these factors will be taken care of for you. For example, all reputable services automatically include an opt-out link at the end of all messages you send.

And many services now also automatically include your postal mailing address at the end of your messages.

However, it’s up to you to comply with the rest of the regulations. For example, don’t send out deceptive subject lines such as “Here’s your commission” when there isn’t a commission waiting for the recipient.

And don’t forget to let recipients know when you’re sending an ad or posting an affiliate link. (Talk to a lawyer who’s familiar with these regulations to get more information.)

Privacy Policy

The next thing you need to do is have your lawyer draw up a privacy policy that you post on your website. A link to this privacy policy should be clearly visible near your subscription form.

Your privacy policy should include things like:

  • Whether you share email addresses with anyone. While prospects will feel safer if you never rent, sell or otherwise share their contact with information, you need to think of your business exit strategy.
  • For example, is there a possibility you might sell your online business? If so, it’s more valuable with the list, so if you might sell the list, this needs to be mentioned in your privacy policy.
  • How the prospects information will be stored and used. This depends on whether you’re using a self-hosted or third-party solution (i.e., whether you’re storing the info on your server or a third-party server).
  • What the subscriber can expect. You can tell the subscriber how often they’ll receive emails and what type of content they can expect. Be sure to tell them that you’ll send commercial content.
  • Whatever else your lawyer adds.

TIP: While your lawyer is drafting your privacy policy, have him or her draw up your terms of service (TOS) policy. This policy tells visitors about how cookies are used and stored, it outlines liability or warranty information, etc.

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