Blog series on the online marketing strategy
We have been thinking for a long time. Now we have found an exciting, that will accompany us the next time. We show you in 11 steps how to build your online marketing strategy.
Maybe you already know our free workbook, where you can work out your own social media strategy. So we also go to the online marketing strategy, how to proceed, how to proceed.
Implementation cramming instead of theories
Online you will find an incredible amount of information about online marketing strategies. The question was not visible at all. However, we do not want to spoil the pleasure of the whole with a wealth of information. Instead, in a compact format, we’ll show you how to find the basics of how each element is connected.
For this we have considered 11 steps:
For which product or service is an online marketing strategy suitable?
Who is the strategy geared to? Who is the target audience?
Is this target audience already on my website? Do I already have contact? What drives them?
Here they all land: the landing page. May we introduce: the center of your online marketing strategy!
How are people becoming aware of you? Part 1 with Google Adwords.
Part 2 with Facebook Ads.
Part 3 with Google Display.
Part 4 with blog.
Part 5 with call for action.
Build strategy – connect everything. How to define a user journey.
Control, Control & Control. And learn from it.
In principle, any products and services are suitable for an online marketing strategy. But not all online marketing measures are suitable for every product or service. For example, using search engine optimization to launch a new, innovative product is as misleading as choosing an impression-oriented display campaign for a specialty industrial company. But even the placement of Xing or LinkedIn advertisements for the marketing of the products of a B2C company is certainly not effective.
Whether an online marketing strategy succeeds or not depends to a large extent on whether the target group and their behavior has been identified correctly. The online marketing channels are selected based on the target group, but the messages, texts, images and advertisements are also targeted.
With Google Analytics, you can analyze just about anything on, around, and around your website. From the number of visitors, to the devices used, to detailed behavioral profiles, analytics can be used to evaluate a vast amount of data. Keeping an eye on the essential is sometimes not so easy.
The field of e-commerce means hotly contested markets and therefore a requirement for websites for continuous optimization. But where does a young website start, which structures help to succeed? A recent study provides data-based answers as a basis.
In case you would like to read some other articles, please check here.